4 Techniques your business needs to run successful ads
1. The best online advertising methods for your business are those that get you the most bang for your buck.
Before we get into the article we’re about to share, let us address the elephant in the room.
So many people ask themselves the exact same questions: How do I get the most out of social media? How do I rank in Google? How do I know if I’m reaching an audience I want? How are my ads driving leads?
Those are really important questions that can guide our journey as marketers who understand their audience and the business itself. But with all that said, let’s quickly walk through the most important questions you need to answer when you’re launching your social media strategy:
For a global brand like Corona, the first question they needed to answer when taking a look at their social media strategy is: “Are we providing content that makes people click and buy.”
Having an answer to the above question is crucial, it allows you to focus on the areas that will actually get you the most traction.
2. The most important thing to consider when picking a method of online advertising is the return on ad spend (ROAS)
When it comes to online advertising, it’s important to think about return on investment (ROI). The ROAS is simply the amount of money you make in sales compared to the amount of money you spend on advertising. You want to make sure that the amount of money you spend money on advertising will be worth it over time.
ROAS is also about marketing improvement, optimizing your overall marketing strategy. One of the best ways to do that is to measure the return on investment and optimize it accordingly. Below are three valuable metrics to track in order to find out your ROAS.
- “Clicks don’t buy.” Every person that clicks on your affiliate link doesn’t always end up buying from you. Therefore, if you are not making any sales with your ad, you are not making any money.
- The CPA (cost per action) is an estimate of how much the average person may spend on your ad. For example, on Google Ads, you can check out, “Campaigns CPA and Cost-Per-Click” if you want to compare websites. If you are not making any sales with your ad, you are not making any money. Ecommerce websites should pay close attention to this as the commission charged by each retail website on any kind of ad must be at least 30%. This helps to improve conversions and increase advertising profit. There may be exceptions to this rule, but the rule of 30% is general and if you’re not benefiting from the ads there is a big problem.
- Another way to check the ROI of your marketing strategy is to look at the monthly average revenue per customer (MRR). According to the Better Marketing Institute, this metric helps to track the progress of your online marketing campaign, helps monitor performance trends, and defines “dryads” and “wet ads”.
In general, online advertising costs money to run, but you can calculate the monthly average revenue, the CPA (cost per click), and the budget for each digital ad campaign.
3. The best way to get the highest ROAS is through pay per click advertising (PPC)
PPC is one of the best ways to get the highest ROAS because you’re only paying when people click. If you can create an ad that people are clicking on, then you’re paying for the people who are genuinely interested in your product or service and are much more likely to convert. At David Digital we use Google Tag Manager as our PPC manager and make all our ad additions and changes there.
When using PPC, not every ad will convert into a sale. We recommend making the review process as painless as possible for your potential client. Make sure they can enjoy the ad or call to action if they really want to buy. It can be pretty frustrating to get a negative review on a PPC ad that you’ve spent money building. You can tick off PPC after the fact if you’re unhappy with it, but repairing the damage after gets much harder with complex edits.
If you build their trust, you build their hope of converting — there’s no point in bidding on low-value keywords and hoping your ad gets bought.
We believe that good PPC marketing and marketing in general has the power to level the playing field, provide opportunities to buy. If you’re even remotely in the startup industry, our pay for PPC is for you — use the power for good.
4. PPC has many different metrics, including cost per click and cost per thousand impressions
PPC is a fantastic way to get in front of your target audience. It’s easy to set up and can be very affordable if you do it right. There are many different metrics that come into play when it comes to PPC, such as cost per click, cost per thousand impressions, and more. One thing to consider when determining what approach to take in terms of PPC however, is what your ad does for the business. We will go over exactly what PPC is, how to use it, what metrics to utilize when determining PPC success, and more. These are the main elements of advertising when it comes to PPC advertising.
What is PPC advertising?
PPC advertising is advertising where you bid for a specific keyword or phrase to be shown to a specific audience (you can target Google Ads audiences and Google Search audiences, in general.) For most businesses, PPC advertising is a very inexpensive and effective way to increase their chances of being seen by interested customers.
How is PPC advertising different from SEO (Search Engine Optimization)?
Remember when we said SEO (Search Engine Optimization) meant that your website or blog was ranked higher in a particular keyword because Google or other search engines found it more relevant than other sites with similar keywords? Well, PPC ads do not do that.
Why PPC advertising?
There are many reasons, but the most important reason is we’re getting to know our target audience. This is a powerful tool used to learn about the interests, demographics, and lifestyles of your potential audience. We generally do not know what questions we’re asking or answers we want, as we do not converse with them directly. We conduct a lot of “busy” online activities while shopping, looking for a job, researching a home, etc, and we obviously don’t like being spammed with adverts right when we’re trying to at least partially focus on our primary target audience.
Understanding your audience and testing out these metrics will help your business correctly market, which should lead to a good return on investment. For paid media strategies or advice head over to daviddigitalagency.com and fill out the form. We would happily assist you and your business.